Peter Frost - CEO
Peter Frost is a growth champion specialising in leadership and marketing services for the independent reseller channel. Peter’s 35+ years in the industry include 18 years with Spicers Europe’s leading the office products wholesaler. In the 80’s he led their rapid growth to become the UK’s #1 business supplies wholesaler.
In 1990 Peter founded the UK's first marketing group OfficeSMART which was highly commended for its vision, creativity, innovative marketing and training support. Sales in 1990 were £50m ($80m) growing rapidly to £200m ($320m) in 2002. OfficeSMART’s reputation extended outside the industry with 6 successive years as winners of the prestigious Catalog Age ‘International Business to Business’ Award.
In 2003 Peter founded Proficiency Group - a digital marketing and leadership services company. The group organised the annual Rethink Pink marketing to women and BREAKTHROUGH marketing to the office conferences. Peter is an inspirational speaker on sales, marketing and leadership trends. In recent years, he has presented at most progressive wholesalers, groups and reseller conferences.
Proficiency Group publishes Proficiency Post, first for breaking news analysis and opinion on the broadline Business Supply Market. Proficiency Index reports research studies, trends analysis and champions best practice in digital marketing, sales, distribution and CRM systems
David Wickstead, Design & Technology
Designs and manages the Proficiency Post website since 2008. David deals with all graphic design, technical matters and administration of subscriptions.
David provided full design support for all the award winning marketing and catalog programs of OfficeSMART from 1993 through 1999.
Lucy (pic left) worked as a news reporter part time from 2008 through 2014. Lucy joined PP in April 2015 to manage all news in the technology, FM/ breakroom, hygiene, ergonomics and food services market.
Lucy conducts regular video interviews with industry leaders, conferences & events in conjunction with Peter
Lucy won radio broadcaster of the year for Radio Aire in 2013.