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  • Screen Shot 2020 07 06 at 12.31.14 PMWill dealers join
    Micro Biz Boom?

    Bigbox paralysis presents
    big gaps for productivity
    driven progressive sellers


    Consolidation. Death of independents. Size matters. We've heard all these 'bigness wins' calls over the past 40 years. Yet there's been a massive and broader contra-trend with the mega rise of micro-breweries, distilleries, banks & tech service providers to business. We explore the opportunities and success secrets for dealers in beating bigboxes in business supply. Updated

    Read More
  • Officeless spaced outWake Up to
    a 2030 Vision!

    Will 2020 events accelerate
    'Officeless' and 'Touchless'
    worklife confluence trends


    NYTimes
    columnist Ross Douthat opined yesterday "The suspended time of the pandemic has put history on fast-forward". Is he right? We discuss his 2030 vision and how the business supply industry is pivoting to what may become the future marketplace situation.

    Read More
  • Personalised emarketingBusiness2People
    marketing passé

    B2B->B2P shift superficial.
    B2U is real personalisation


    There appears to be a wave of thinking from blog marketers reviving loose and redundant B2P aka Business to People marketing, away from traditional B2B methods. As we have championed for 20 years, the ultimate in personalised CRM marketing is B2U or Business to UserChooser typically Lucy, practiced by Amazon and progressive business supply resellers. 

    Read More
  • customer cold serviceCold chatlines
    cheat customers

    Impersonal, inflexible, slow
    service typifies bigboxes 


    "Live chat exposes fatal flaws in bigbox marketing" writes Hubspot's Jon Dick. "We live in the age of speed & convenience, info' is accessible 24/7, everything available on-demand. We want it all we want it now". But, we want human personalised knowledgeable response when we have a query. Big opportunity for local dealers...

    Read More
  • Screen Shot 2020 06 23 at 1.05.52 PMHealthy Hygiene
    market momentum

    #BeyondCovid: Major virus
    proof service opportunities


    The Paperless, Officeless, Touchless future is happening. Business suppliers inc. designers & managed services providers are rushing to sell employers fever scanners, box lunches & office planning apps for social distancing. Is it too soon to tell if they will work. We discuss NYTimes' Natasha Singer & Julie Creswell's report

    Read More
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Breakthrough11-portrait-sq

BREAKTHROUGH

Marketing Conference:

The Programme

Top new speakers added

 

15 Apr'11

Only 5 days to go! The world's #1 online marketer Amazon and mobile-webstore  specialists One-iota, join the top class line up of presenters helping you accelerate growth up to 2020

Book Now and take advantage

of the 3 delegate places for the price of 2 offer

View full programme below

 

08:30-09:00 Arrivals, Welcome and Coffee

09:00 – 09:40

Peter Frost, CEO

Proficiency Group

BREAKTHROUGH marketing - 2010 Market Review - Top Performers - Megatrends 2010-14...

09:40-10:10

Michael Brown

HiTouch Business Services

The Business Services future from the US #1 independent pioneer of productivity services

10:10 – 10:30 Coffee Break

1030 – 1100

Alan Ball

Spicers

Valued added services future from Spicers - UK's #1 OP wholesaler

11:00 – 11:30

Adam Noble

Irongate

The journey from OP dealer to business services provider - UK leader case study

11:30 - 12:00

Dennis Kramer

PrintFleet

Managed print services...best practice insights

12:00 – 12:30

Alex Tatham,

Westcoast

The Westcoast winning strategy - UK's #1 technology wholesaler

12:30 – 13:30 Buffet Lunch

13:30 – 14:00

Rachel Trueblood

Staples

The Staples Direct Marketing success story - Global #1 OP reseller

14:00 – 14:30

Chris Poad

Amazon

Amazing Amazon...the webstore wonders

14:30 – 15:00

Ron Books

ECi Solutions

Your emaketing future from OPs #1 software provider

15:00 – 15:20 Afternoon Tea

15:20 - 15:50

Damian Hanson

One-iota

Mobile Marketing - optimizing your webstore

15:50 – 16:15

Peter Frost

Proficiency Group

SUMMARY & BREAKTHROUGH'11 Marketing Awards - Top Dealer marketer... Top Marketing Manager... Top Manufacturer Marketer...Top etailer

1615 Close

*****For those who wish to we are planning an evening at Kempton Park Races


Click here to See List of nearby hotels


Breakthrough11-programme.pdf

"Tomorrow's News Today,

not yesterday's news tomorrow."

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