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    cheat customers

    Impersonal, inflexible, slow
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    "Live chat exposes fatal flaws in bigbox marketing" writes Hubspot's Jon Dick. "We live in the age of speed & convenience, info' is accessible 24/7, everything available on-demand. We want it all we want it now". But, we want human personalised knowledgeable response when we have a query. Big opportunity for local dealers...

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    #BeyondCovid: Major virus
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    backed by big biz

    Apple, AMZN, Nike,Twitter
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Breakthrough10-sponsor-sqYour new decade agenda:

Provide personalised
productivity services!

Thursday 27 May 2010 at Kempton Park
Conference Centre, Sunbury on Thames

Full Speaker Programme:
Timings, Topics and Bios

08:30-09:00 Arrivals, Welcome and Coffee


09:00 – 09:30 Peter Frost, CEO, Proficiency Group

BREAKTHROUGH marketing trends for the new decade
2009 Market Review - Top Performers - Megatrends 2010-14...
The intro theme - The personalised productivity services future

gale-laura209:30-10:10 Laura Gale VP Marketing, United Stationers

Innovative marketing services from the US #1business supply wholesaler

United is the US #1 OP wholesaler and dealer services provider including marketing, brand and innovative range support.


10:10 – 10:30 Coffee Break


Adams-George1030 – 1100: George Adams, CEO of Spicers,

The value added services future from Spicers

The new chief of Europe’s #1 OP wholesaler provides an insight into the changes made in his 9 month stewardship.

The lessons learned, the dealer feedback and the future strategy.

Alan Ball, Spicers new UK MD will make a cameo appearance highlighting his  findings and  the UK specific market plans


Butler-Adrian11:00 – 11:30 Adrian Butler, MD of VOW,

Facilities management services from VOW

The UK’s #2 OP wholesaler has undergone major changes over the past 2 years following a period of rapid growth. Adrian VOW’s new MD, will describe the recovery process and outline his vision and strategy for supporting the growth of independent dealers in the expanding business supply market.


11:30 – 12:00 Chris Madaus, VP marketing Staples Europe,

The ‘Easy’ value added services route for Staples.

The #1 global OP reseller clear focus on customer oriented marketing and services development  has enabled them to introduce copy/print. tech and managed print services with positive effects.

12:00 – 12:30 Glen Mason, Samsung

The mighty Managed Print Services opportunity


12:30 – 13:30 Buffet Lunch


13:30 – 14:00 Steve Harrop, Office Friendly,

Aggregating dealers competitive advantage... and how


moate-simon214:00 – 14:30 Simon Moate, CEO office2office

Transformational leadership - from contract stationery to office productivity services -  a dynamic case study

In just 2 years Simon has used his facilities management skills and experience The UK’s #1 business services provider 

14:30 – 15:00 Mark Heath, MD of Bluefish,

How Bluefish one of the UK’s leading independent dealers plans to deliver productivity services to clients in a personalised and eco friendly way

Bluefish based in Northampton is one of the most productive dealers on the planet and is clearly focused as a ‘low-cost office provider’


15:00 – 15:20 Afternoon Tea


Donnelly-Paddy15:20 - 15:50 Paddy Donnelly, Evolution Software

Probably the best webstore experience in the world - an appreciation


15:50 – 16:15: Peter Frost,

SUMMARY & BREAKTHROUGH'10 Marketing Awards - Top Dealer marketer...Top Marketing Manager...Top Manufacturer Marketer presented by Laura Gale, VP marketing at United Stationers.

1615 Close

*****For those wish an evening at Kempton Park Races



"Tomorrow's News Today,

not yesterday's news tomorrow."

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