OfficeMax Investor Day Report
Sam old, Sam old, Duncan delusion
New mantra: ‘An office effectiveness and efficiency solutions company’. What?
12 Mar 10 (Completed 2000 ET)
Corporate cliches eat your heart out! The OfficeMax investors webcast last week was riddled with strategic BS: specifics-free and full of ‘differentiated’ delusion.
OfficeMax is a decade behind Staples and maybe years behind Office Depot. The webcast started with a video entitled ‘work with us’…the new slogan. “Your ideas… your energy… your dreams… OfficeMax is here to help you realise those dreams…2010 is going to be the best year ever” continued the sugary female voice over, Dream on….