2012 WebWatch - Round 2

Woeful or
wonderful
webstores?

Are resellers making progress
v best practice e.g. Shoplet?

29 May’12 (Updated)

Last week we published Round 1 of the 2012 WebWatch. If there is one thing that independents should do to inspire sales people, customers and attract new business users, it's create user-friendly webstore, then optimise it for mobile users. Round 2 WebWatch results published here plus commentary...

FAME Index

Meaningless
marketing case

UK’s YELL rebrands itself
as instantly forgettable ‘hibu’

24 May’12

YELL Groupthe Yellow PagesUK directory publisher has committed one of the cardinal sins in marketing. It paid major money to a big branding agency, which goes to prove that even experts lack common sense…

Staples/NJPA:
an “impeccable
p a r t n e r s h i p”

Rapid growth built on integrity,
trust and dedication to serve.

24 May’12 (Completed 15:00ET; 20:00 BST)

Staplesand NJPA,the government owned purchasing agency has doubled in size over the past 2 years. We discussed the success of the 7 years partnership with NJPA’s Mike Hajek and Staples’ Jay Baitlerand NeilRingel.

B e s t  B u y's

bold blueprint

Interim CEO Mikan delivers

reality check to inspire investors

22 May’12 (Complete)
Best Buy, the world’s leading consumer electronics retailer, today reported another steep decline in financial results for Q1’13. Interim CEO Mike Mikan impressed with his forthright maiden webcast...

2012 WebWatch - Round 1

3 steps to web
user-friendliness

Are resellers making progress
v best practice e.g. Shoplet

21 May’12 (Complete)

How long do users stay on webstores? Seconds unless the home page is refreshed with new information, new products or special offers…daily. This is a prelude to the 2012 Winning Webstorereview...Round 1 results are complete

Masters of
reinvention

10 leading OPS companies
that sustained brand integrity

3 May'12 (Complete)

Only 13% of Fortune 500 companies in 1995 have maintained their status. Companies that don’t change get left behind. Here are 10 that reinvented, and 10 that haven’t…

Culver honor
code credited

Divulging Depot’s dirty deeds
inspired by Academy’s morals

3 May’12

Whistleblower David Sherwin credits his years at Culver Military Academy (IN)as his guiding moral compass in exposing Office Depot'ssystematic fraudulent overcharging schemes.