BREAKTHROUGH promises to provide some great insights from inside and outside the industry which manufacturers, dealers and wholesalers can put in to practice to grow their business. Bookings include speakers' notes, presentations on CD, delegate packs, conference proceedings, lunch and light refreshments.
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28 Apr 10
We spoke to Bud Mundt the executive director at AOPD, the contract marketing group today about his plans to bid for the $600m US Communities contract which Office Depot have held unchallenged under controversial circumstances for 15 years…
28 Apr 10 MeadWestVaco the leading US stationery maker, reported a strong recovery in its Q1’10 sales and profits performance. MVW continued to buck the trend through smart innovations in a traditional marketplace....
The trend towards old fashioned values, local community, sustainability are becoming a global phenomena. Localisation on a global scale, or ‘Glocalisation’as a number of trendwatchers have called it. Probably the greatest market advantage available to bold local service providers for 50 years....
26 Apr 10
OfficeMax the declining #3 bigbox OP reseller continued to expand its plethora of private label s with the introduction of a springtime collection of DiVOGA® desk products and accessories....
By Lucy Jermyn, PP EcoDeskEarth Day 22 April 10
The house of 2020 will likely be smaller, smarter, more urban and efficient.
IT and printer consumables is currently the largest product sales category that most resellers supply. Margins are comparatively thin, causing a reluctance to market the category enthusiastically.
Now the huge potential to provide contract managed print services (MPS) for offices with 20-1000 workers, promises to make the category a solid and profitable opportunity. But will resellers treat it as a positive opportunity or wait until fear strikes and they lose a major account. It’s double or quits time…here’s why. Full story later today…
20 Apr 10
The trend towards old fashioned values, local community, sustainability are becoming a global phenomena. Localisation on a global scale, or ‘Glocalisation’as a number of trendwatchers have called it.
We make this case here for NOPA (US)and BOSS (UK) to embrace and promote a system of core values that will favourably differentiate progressive, local office service providers or PROPS (providers of office productivity services) as we prefer to term them. Full story later today…
18 Apr 10
Hewlett Packard (HP) is cooperating with a U.S. Securities and Exchange Commission (SEC) probe into allegations that the company bribed Russian officials in order to secure a computer contract in 2003.
Dateline: April 19 2010 (Updated)
Fantasyland, Orlando, FL
We were informed yesterday about OPI e-news headline: ‘Depot and Max discussing tie-up?’ Our initial reaction…was this a late April Fools prank? Then we realized it might just be true.
In order to preserve PP News’ reputation as ‘first for breaking news’ we assigned our intrepid Florida correspondent, Christina Cronkite to an urgent meeting with chiefs Stevo ‘ethics-free’ Odland of Depot and Slam Duncanof Max.
16 Apr 10
I’ve studied the small-business market for over 30 years and seen how major corporations serve, or try to serve, this market. So believe me when I say we're about to enter a golden age of small-business products and services.
Why? Because small companies, already a huge percentage of the overall economy, will in future be the fastest growing and most robust segment. HP gets this, and how...
More companies and recyclers are taking steps to ensure that old electronic devices such as TVs and computers aren't dumped in poor countries. This is a great opportunity for PROPS (ex-OP dealers, see Editor’s Comment below) to provide a valuable local service to their customers
14 Apr 10
On a chilly Monday morning in early February, 30 reporters, editors, designers, and the crew of Inc. the magazine for growing companies, gathered in a conference room to discuss its next issue. Here follows the case and the plan for the virtual company… a model for the future.
Most forward thinking companies are trying to go green. The challenge is to understand what is environmentally sound and what is not.
12 Apr 10
Keeping a close eye on the competition is often thought to be a big boys' game. Many Fortune 500 companies have entire departments devoted to competitive intelligence (Ci). It’s not…here’s how you can improve your market intelligence.
Great salespeople are masters of psychology: The best of them can suss out pain points and imminent objections just a few minutes into a call. Their own psyches, however, are more mysterious. Are they motivated by greed, competition or sustainable success?
Office products dealers alert! What plans have you made to succeed in the decade ahead. Those dealers who feel they can compete with the same old, office-products- personal-service model are at serious risk. Come to BREAKTHROUGH and give serious consideration to how you can create a successful future in providing personalised productivity services.
Over the past 30 years that we have studied this fascinating and ever expanding marketplace, we continue to be amazed by the multitude of misunderstandings that abound. Here are just 12 of the more popular myths that we wish to eschew:
5 April 10
By Ruth Mortimer
I am one and so are around half of the human race. So why are marketers apparently so bad at marketing to the female species? Read Bob Deutsch of Brain Sells has to sa, plus his 7 tips for success.Deutsch's observations are very relevant in the OP marketplace comments the Editor.
3 Apr 10Marketers need to ensure their use of behavioural targeting techniques do not make internet users feel like they are under Big Brother-style scrutiny, according to the results of research by Addvantage Media and YouGov.
31 Mar 10Marketing departments are often accused of being too supply side oriented, bombarded as they can be by vendors wanting to buy space in their marketing campaigns.Sales people often accuse marketers, merchandisers in effect, of being out-of-touch with the street… out of touch with customers. Will integration help?
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