19 Jan 10
We applaudOPI’s decision to conduct its first Annual Review 2009 of the US OP industry. We were disappointed that the focus was almost totally on bigbox players, wholesalers and dealer groups. There was scant mention of the progressive independent dealers who gained market share in 2009. We discuss the key issues.
17 Jan 10
Sales at bigbox retailers, both inside and outside the OP market, bottomed out and share prices recovered strongly in 2009. Even poor performersOffice Depot andOfficeMaxshares came back from the brink.
We were amazed however to read the superficial analysis and conclusions reached byGoldman Sachs andCitigroup in the recentOPI report.
1 Jan ‘10 (Updated 2300UK; 1800 ET)
Progressive dealers recognise that when times get tight, it's time to fight with the productivity play and reinforce the single source proposition. Certainly, a great platform was created in 2007 which has been maintained throughout 2009.
It's time for reflection on the key marketing people, companies, products, promotions, ads and marketing developments of the year.
"Tomorrow's News Today,
not yesterday's news tomorrow."