13 Aug 09 (Updated 1500 UK time; 1000ET)
Our latest 2009 Proficiency Index survey of UK women office buyers, primarily user choosers with executive power and influence, is more comprehensive than previous edtions. It provides tremendous insight into latest trends and how business has adapted to tough economic times.
By Marti Barletta, Trendsight Research (Author of Marketing to Women)12 Aug 09NEVER mind the fight to get people to open their wallets in the recession—some companies are taking a different tack, and trying to get customers to open their purses instead.
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