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  • Borders UK closing

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    Borders closing

    UK bookstores suffer compared
    with US models and Amazon effect

     

     

    27 Nov 09

    Borders UK,the bookshop chain, went into administration last night, putting 1,150 jobs at risk and raising the prospect of a firesale before Christmas.

  • Elastic Branding - How far can your brand stretch?

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    How far can your brand stretch?


    26 Nov 09

    O2, the major UK telecoms company, is stretching its brand into healthcare, education and financial services as it seeks to bring great customer experiences to new sectors,


    How far should OP resellers consider a similar strategy?

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