Your MCommerce
Business consumers in hybrid working situations are all losing tolerance with substandard mobile webstore experiences writes Raconteur's Oliver Pickup. Business supplies dealers have been tardy in transition and must wake up to the fact that industry leaders eg Amazon & Wayfair get 70% of their business from mobile device users. Action please!
New Biz Supplies
Proficiency Index has for 30yrs+ measured dealers' sales performance v best practice benchmarks. The benefits have enabled sales people to identify gaps in customer demand in order to maximise sales potential and improve customer productivity. We have updated the Index over 16 new business supply categories...
Essentials of the
We've decided to challenge OPI's pessimistic 'State of the OP Industry' report by providing a guide to the huge hybrid working opportunities that abound in the 'New Broadline Business Supply Market'. The report published yesterday covers: personalised B2U/WFH marketing, the broadline 16 business categories, MCommerce, CRM analysis and the integrated same day delivery winners...Updated
What users really
We hear a lot about the growth of managed services market (MSP's/MPS), but little from users about what they really think of the outsourced services model. The latest CRN Essential report features exclusive data that reveals the good, bad and ugly of how over 300 UK IT decision makers feel...
Productivity watch
Software can track workers’ keystrokes, mouse movements, and website visits; screenshots can check attentiveness all in the name of productivity. However, this 'quantity' measure pales in comparison to the 'quality' of results motivated by trust and ownership....
Unplugged UK's
"Trade figures show just how wrong Project Fear really was" writes Telegraph's Matthew Lynn. Leaving the EU's single market is scarcely affecting UK exports - and indications are that it will boost its #GlobalBritain initiative
Amazon accedes
Amazon plans to allow its corporate employees to work from home two days a week in a significant change to its previous return to work guidance. Meanwhile, Apple & Google have announced similar patterns of hybrid working
Grainger gains
Leading industrial & business distributor Grainger's ceo DG Macpherson said yesterday he has no intentions e gains of paring down its branches or adding DCs amid the rapid rise of ECommerce. Given its strong local presence will its market share gains achieved be a match for Amazon's accelerating dominance?
A little more
The proliferation of smart devices and the improving capabilities of AI-powered voice assistants mean that voice searchability is no longer a mere ‘nice to have'. Hey Alexa, are marketers and their businesses investing enough time, money and effort in improving their conversational search rankings?
Create customer
A virtual round table of five marketing experts discussed how to build on strong brand foundations for deeper, long-term customer engagement. Raconteur's Morag Cuddeford Jones reports on their thoughts and we comment...
ISGroup sets up
Leading US dealer group Independent Suppliers Group (ISG) has set up its RDC purchasing program with #2 OP wholesaler SPRichards. We understand broadline business supplies wholesaler Essendant, already first call with many members, has reacted with a revised proposal? We discuss with ESND president Harry Dochelli
B2B marketing
Raconteur's Magda Ibrahim writes "Rapid changes in B2B customers’ digital consumption habits require marketers to adopt more creative B2C lead-generation methods. Relevant content that fosters emotional engagement will be key to their success". We discuss how to create genuine personalised (B2U) marketing ampaigns with case studies...
D2C conflict or
Covid restored the allure of direct-to-consumer (D2C) brands where eliminating middle men means direct contact with users and greater brand insights. How can business supply resellers manage this potential conflict and share their deeper customer knowledge to complement a genuine partnership?
The return of unwanted goods is a thorny issue for etailers. Collection rates have doubled, causing extra commercial & environmental costs. This creates a great opportunity for local dealers to enhance their personalised service by providing a free collection and recycling service. Many happy returns!
Unpacking plastic
Plastic is one of the most maligned materials on the planet. The environmental costs of disposing of it improperly have rightly been highlighted in recent years. But without it, it would be hard to keep food fresh or transport liquids home from the shops. "There's a solution, however: a closed loop circular economy for plastics" states Avery Dennison. .
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