Our goals and strategy

Strategy: Helping dealers deliver productivity in a personalised and eco friendly way

Our goal is to work closely with manufacturer and distributor clients on growth strategies aimed at reaching users  i.e. user chooser marketing.

We specialise in 'marketing to women' particularly - reaching businesswomen who are responsible for 80%+ of office buying decisions. Lucy the typical user chooser will on average spend 50%+ more than the typical man in improving office productivity i.e saving time money and space in the workplace..

Proficiency has a wealth of knowledge in successful sales, marketing and distribution management strategies.

This knowledge is now available not only to prepare winning business plans but also to make things happen in a practical way.

Proficiency provides support that is accountable. We provide planning and leadership guidance, motivation and training support to ensure successful implementation of projects.

Finally we measure and report progress against our up-to-the-minute database of Best Practice Benchmarks. Tap in to the 'network of talent' from concept to completion, from design through to destination with proficiency.

Peter Frost 
CEO and Chief Marketeer

Peter Frost is a growth champion specialising
in leadership and marketing.

Peter Frost’s 35+ years in the industry include 18 years with Spicers, Europe’s leading the office products wholesaler. In the 80’s he led their rapid growth in sales, marketing and distribution operations to become the UK’s #1 OP wholesaler. Brand achievements included the successful redevelopment to leadership positions for Plus Fabric/New Guardian envelopes and Black n' Red books.

In 1990, founded the UK's first marketing group, OfficeSMART which was highly commended for its vision, creativity, innovative marketing and training. OfficeSMART’s reputation extended outside the industry with 6 successive years as winners of the prestigious Catalog Age ‘International Business to Business’ Catalog Award. 

In 2003, Peter founded Proficiency Group - a marketing and leadership services company. The group organised the annual Rethink Pink marketing to women, and BREAKTHROUGH marketing to the office, conferences.

Proficiency Group publishes the Proficiency Post the 'Breaking News and Opinion on the Office Productivity Market' online newspaper featuring the Frost Bites opinion column and the Proficiency Index which analyses office market trends, leaders and  best practice. Please go to www.proficiencypost.com

In January 2008, Peter launched Positive Marketing Partners with James Wilson, an integrated marketing system for independent dealers. Positive marketing  embraces RAPPORT CRM systems, eco-SYNOPSIS single source management system, PROM personalised emarketing and Positive 24/7 Open access webstores. Please contact james@positiveofficegroup.com

__________________________
Peter J Frost
Proficiency Group
Becket House,
12 Kempton Avenue,
Sunbury on Thames
TW16 5NG
UK

Mob: +44 7831 164466
Office: +44 1932 784887
Fax: +44 1932 789601
www.proficiencygroup.com
email:peter@proficiencygroup.com