"Independent… insightful… investigative… fearless.
First for breaking news analysis… inspiring… visionary.
Opinionated and irreverent. Benchmarking best practice…
Positive and optimistic. We love Frost Bites" say readers.
Proficiency Post has been published now for 5 years free of charge to a readership which has grown from 500 per week in September 2004 to over 13000 last week!
During that time, the 'marketing to the office portal' has focused on reporting trends, leaders and best practice in the new Office Productivity marketplace.
Whilst our independent and investigative style has strived to promote the positive happenings in the industry, we have uncovered many bad marketing practices too.
In the last couple of years, controversies have escalated and we have been right at the heart of matters and fearless in our reporting. This style has restricted our advertising revenue as sponsors have not wished to be seen to be associated with impartial comment on their biggest customers. This is understandable, but means that in order to further develop the scope of Proficiency Post and meet rising demand, we need to move to subscription only.
From 15 September, you can continue to receive Proficiency Post for just £10 per month. Subscribers will receive:
- First for Breaking News analysis of the most significant and very latest issues, key industry strategy shifts, breakthroughs and campaigns
- Latest research and exclusive data on customer insight and important market trends
- Financial analysis on market leaders, cutting through the press releases to deliver the real performance
- Thought-leading articles by key industry figures
- In-depth case studies on successful and turnaround brands
- Detailed briefings on global branding, innovation, marketing and more
- Well-informed comment and thought-provoking information from leading industry guests
- Surveys on women buyers and original market research testing theory against practice
- Breaking News alerts sent direct to your inbox
Proficiency Post will keep you at the forefront of the dynamic Office Productivity market. We only publish the news that matters.
N.B. 2008 subscribers will also receive the annual Office Megatrends report (worth £250/$440) completely FREE OF CHARGE
Readers' comments have been very complimentary about the depth and style of reporting. We plan to upgrade the site: increase download speed, improve the look and feel, provide easier archive reference, a fast feedback facility and increase our investigative resources.
Please click on the Subscription tab to arrange payment for the next 12 months. Please see details of the 'Enterprise' and 'Dealer Group' subscription rates for organisations with multiple readers.
As soon as we receive payment, we will confirm your personal login and password information
If you want to continue to be stimulated by exclusive and provocative coverage of very real issues… Subscribe today.
