Be critical. Be smart. Measure it
like other marketing campaigns

15 May’12

The death of traditional marketing methods at the expense of social media is greatly exaggerated according to Marketing Week’s Mark Ritson. He feels its effect is fuelled with exaggeration, inaccuracy and hyperbole.

Catalogs & flyers

casualties waiting

to happen

Failure to reach decision makers
questions relevance and value

14 May’12

Catalogs and flyers fail to reach the user-choosers who make 60%+ of purchasing decisions. The majority of users want to buy online. Manufacturers challenge resellers to invest your marketing funds in emarketing, driving users to open webstores at market prices…

Integrated marketing’s

personalised focus beats

‘spray and pray’ mailing

12 May’12

Most OP dealers are using the same old industrial catalogue and mailing methods of 30 years ago. Most user-choosers have moved online and expect personalised messages. Build a CRM user database, create an open webstore and start personalised emarketing…NOW!

Can multitasking Meg fix

dysfunctional tech giant?

10 May’12 (Complete)

Léo Apotheker's disastrous tenure as HP's CEO destroyed the powerful progress made under Mark Hurd, its profitability and market capitalization. Where is new CEO Meg Whitman’s reinvention strategy?

Downsized and fewer stores
as shoppers shift to webstores

9 May’12

Bigbox retailers in home improvement, books, consumer electronics and office products are facing the biggest challenges of their lives. Most with the exception of Staples, have failed with their multichannel strategies, so far…

Forget what and how you do

things. Forget history and hype.

Clarify your productivity purpose

7 May’12 (Complete)

What is the ultimate purpose of your brand strategy? Most sales people tell customers what they do i.e. product; then how they make it. Few explain the all important ‘why’ they provide services and the user benefits…

sales harmers

The ‘farmer’ customer

intimacy strategy is tops

7 May’12 (Complete)

We’ve been involved in many discussions over the years about the pro’s and con’s of the ‘hunter/farmer’ sales strategies, usually employed by larger organizations. What are the benefits to the customer?

Still focused on buyers? Have you
connected with user-choosers?

5 May’12 (Complete)

Over recent months we’ve been increasingly aware of dealers shouting ‘LOCAL service’ as a market advantage. It’s not! Unless its low-cost and a genuinely personalised service to user-choosers…

Why are OP dealers playing

dead v massmarketer’s attack?

30 Apr’12 (Updated)

Proficiency Post’s clear goal is to champion best practice to help independent resellers compete successfully against the bigboxes. We are amazed at the complacency and 'rabbit-in-the-headlights' response by the independents towards its #1 threat…

Goodbye high-rise cubicles. Hello
open collaborative workspaces

21 Apr’12

As companies seek to gain productivity and accommodate an increasingly mobile work force, some employees have had to say goodbye to their personal work areas.