It's not social media. It’s the best
permission marketing tool ever!
Twitter CEO Dick Costolo was interviewed recently by Business Week’s Charlie Rose about its redesign and its mobile strategy. Here are the highlights...
Manufacturer and dealer alert!
Brands need to include in their
marketing and promo strategy
Progressive marketers can be forgiven for occasionally jumping on bandwagons seemingly loaded with gold given the hype surrounding some launches.
to Twitter and Facebook
Measure user likeabilty and engagement
By Lucy Jermyn
15 Sep 10
Brands i.e. resellers and manufacturers, wishing to take their social media strategies a stage further must tailor their approach towards hardcore advocates - and make sure webstores are open and easier to reach
of the pops
Social activity driven
to new heights
By Lucy Jermyn,
9 Aug 10
eMarketer estimates there are 26 million monthly users of Twitter in 2010. That makes users of the microblogging service a relatively small minority of internet users, at 14.6%, but their voice is disproportionately loud.
Sweet Tweet success of 2009
“Twitter’s the media winner in year of economic jitters”
21 Dec 09
Non other than Clare Beale the editor of Campaign magazine and lead advertising columnist in The Independent declared today that Twitter was the media success story of 2009. Here are her comments:
Tweetbeat – 8 Guidelines
Differentiate personal from
the professional in social media.
12 Dec 09
If Gillette 's PR man spotted rival brand King of Shaves' founder, Will King, in a pub, it is highly unlikely that he would take the opportunity to inform him that his products are 'cheap plastic pieces of rubbish'.