Measuring online ad effectiveness
By Lucy Jermyn
6 Mar 10
Online advertising agencies need to focus less on impressions and more on serving the needs of their clients’ audience, according to John Burbank, CEO, Nielsen Online Division. Here are 4 ways to measure success.

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Emarketing Watch
User behaviour
tracking advice for OP dealers
New emarketing study shows
personalisation preferred
By Lucy Jermyn                                                  
5 Mar 10
Small-to-midsized business (SMB’s) marketers are primarily interested in segmenting emails by user preferences and behaviours, according to a recent study by GetResponse.

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HP the world’s best corporate citizen?

CR magazine highlights
impressive credentials
By Lucy Jermyn
5 Mar 10
HP may not be tops on Greenpeace's Guide to Electronics, but the computing company has scored another honor in the sustainability realm.

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Enhance the
experience
4 ways to sharpen
competitive edge

By Lucy Jermyn.
4 Mar 10
During tough economic times, maintaining quality customer experiences is crucial to the survival of your business. Getting the right message across to your current and future customers will make or break your business.

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EconomyWatch

US productivity,

retail sales boost

Costco and Target showing positive market share gains…online soaring!

By Dominic Court PP Newsdesk
4 Mar 10

Great News! February same store sales gains at leading US retailers plus  productivity of U.S. workers kept surging in the fourth quarter as companies squeezed more from workers to boost earnings.

Online sales soared too, so expect new hires from summer onwards to boost capacity ahead of the back to business/fall period

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Costco cuts bigger slice of OP market

Signs of discretionary spend recovery

3 Mar 10

Life is starting to get back to normal for warehouse club chains, which reported rising sales and profits during the most recent quarter, thanks to more stable prices.

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Staples makes

real market gains

Sargent’s exudes confidence
with powerful growth in USA

2 Mar  09 (1630 UK time; 1130 ET)

Staples, the world’s #1 OP reseller announced today industry leading results for Q4’09 ended 31 January 2010. A full report and analysis of the results and webcast follows. Asked  by market share gain claims by competitors, CEO Ron Sargent replied "The numbers are the numbers"....just see how much.

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United’s bold

innovative move
in dealer services

Acquires leading software house

MBS Dev to sharpen dealers’ edge

1 Mar 10

US #1 wholesaler United Stationers Supply Co. has announced the acquisition of MBS Dev, a Colorado-based provider of software and services to business products resellers.

This continues United’s investment in innovative marketing and IT services to enable dealers to go to market with confidence and compete with the best

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Acme cuts it

with innovation

New product success fuels growth

27 Feb’10

Acme United Corporation on Friday announced strong recoverry in sales for its Q4’09 period ended 31 Dec’09.

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EconomyWatch

US economy 
bounces back

Business and tech investment
returns….positive potential

Dominic Court, PP Newsdesk
26 Feb 10

The US economy expanded at a higher rate than expected and business investment expanded at the fastest rate since 2000.

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