The best webcast of the year
Strong gains in home office supply. Towards ‘customised connectivity’ services
16 Dec 09
Best Buy, the world’s #1 consumer electronics retailer announced Q3’09 earnings more than quadrupled on a strong jump in sales.
FAME Index - Flash Review
Good & bad ads
How to grab attention and how to 'greenwash' with kitchen sink marketing
19 Nov 08
It is rare to see good ads in the OP marketplace. We are particularly critical of trade ads and we feel manufacturers should save their money and invest in user advertising to greater effect and benefit all reseller marketing.
Simplicity and impact are key to grabbing attention and the Sony Ericsson ad in The Times last Saturday was a great example.The warm yellow of the ad attracts the reader and stops from turning the page and causes them to read the message. More examples of good and bad follow
