FAME Index
Review of OP advertising

Colour me
b e a u t i f u l

More manufacturers getting the
message about impactful ads

3 Nov 09

In September FAME Index reviewed OP market ads and commented that manufacturers had discovered the terrific impact that colour can make on readers/viewers. Our November review highlights that more marketers are getting the message.

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A-Z US Dealer Review continued
Lessons in logos,
brand images

Part 12: Design review of
leading US OP dealer brands

24 Sep 09 (Completed 0800 ET; 1300 UK time)
The response to our review of leading OP dealer reviews has been terrific. We continue our critical review of the leading dealers’ logos/brand images in the US.

We continue  by reviewing the fifth set of 10 dealer logos in alphabetical order, names beginning T through Z. This concludes our current review.

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A-Z UK Dealer Review continued
Lessons in logos,
brand images

Part 11: Design review of
leading UK OP dealer brands

23 Sep 09 (Updated 2000 UK time 1500 ET;)
The response to our review of leading OP dealer reviews has been terrific. We continue our critical review of the leading dealers’ logos/brand images in the UK

We continue  by reviewing the fifth set of 10 dealer logos in alphabetical order, names beginning U through Z. This concludes our current review.

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A-Z UK Dealer Review continued
Lessons in logos,
brand images
Part 9: Design review of
leading UK OP dealer brands

19 Sep 09 (1800 UK time; 1300 ET)
The response to our review of leading OP dealer reviews has been terrific. We continue our critical review of the leading dealers’ logos/brand images in the UK

We continue  by reviewing the fourth set of 10 dealer logos in alphabetical order, names beginning P through U. The final review  will follow early next week.

[More]

A-Z US Dealer Review continued
Lessons in logos,
brand images

Part 10: Design review of
leading US OP dealer brands

19 Sep 09 (Completed 1200 ET; 1700 UK time)
The response to our review of leading OP dealer reviews has been terrific. We continue our critical review of the leading dealers’ logos/brand images in the UK

We continue by reviewing the fourth set of 10 dealer logos in alphabetical order, names beginning O through S. The final review  will follow early next week.

[More]

FAME Index -
Review of OP advertising

Colour me

b e a u t i f u l

Manufacturers getting the
marketing message…at last

16 Sep 09

Apologies to readers who have missed our regular FAME Index review of OP market ads. Much has been going on with the rate of interest in market controversy overwhelming ad attractions in the market, both trade and user.

That all changed a few weeks ago when Kodak started to attack printing costs and manufacturers discovered that great colours sell product

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A-Z US Dealer Review continued
Lessons in logos,
brand images

Part 8: Design review of
leading US OP dealer brands

15 Sep 09 (Completed 1600ET; 2100 UK time)
The response to our review of leading OP dealer reviews has been terrific. We continue our critical review of the leading dealers’ logos/brand images in the US

We continue  by reviewing the third set of 10 dealer logos in alphabetical order, names beginning I through N.. More to follow every 2/3 days over the next 2 weeks.

[More]

A-Z UK Dealer Review continued
Lessons in logos,
brand images

Part 7: Design review of
leading UK OP dealer brands

15 Sep 09 (Completed 2400 UK time; 1900ET)
The response to our review of leading OP dealer reviews has been terrific. We continue our critical review of the leading dealers’ logos/brand images in the UK

We continue  by reviewing the third set of 10 dealer logos in alphabetical order, names beginning H through O. More to follow every 2/3 days over the next 2 weeks.

[More]

A-Z US Dealer Review continued
Lessons in logos

Part 6: Design review of
leading US OP dealer brands

9 Sep 09 (Updated 1500ET; 2000 UK time)
The response to our review of bigbox and leading OP dealer reviews has been terrific. We've decided to extend our critical review to another 50 leading dealers in the US.

We continue  by reviewing the second set of 10 dealer logos in alphabetical order. More to follow every 2/3 days over the next 2 weeks.

[More]

A-Z UK Dealer Review continued
Lessons in logos

Part 5: Design review of
leading UK OP dealer brands

9 Sep 09 (Updated 1500 UK time; 1000ET)

The response to our review of bigbox and leading OP dealer reviews has been terific. We've decided to extend our critical review to another 50 leading dealers in the UK

We continue by reviewing the second set of 10 dealer logos in alphabetical order. Does this set include the best dealer logo in the UK at least? More to follow every 2/3 days over the next 2 weeks.

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