Creativity to crush commoditization
Last Updated on Tuesday, 10 January 2012 02:21 Written by Peter Frost Tuesday, 10 January 2012 01:51
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Creativity to crush
commoditization!
Brands need to embrace innovation and be more enterprising in 2012
10 Jan’12
Marketers have long used logic, data and insights to give their brand a competitive advantage. Will these tools be good enough in future? Creativity will be essential for growth in 2012.
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