Commodities?

Codswallop!

Why oh why, do so many OP
resellers disrespect the products?

25 Jul 10 (Updated)
We meet with dealers everyday and never cease to be amazed by those that believe they work in a commodity market with little brand awareness. At the core of this misconception, is the misplaced confidence they have in the diminishing power and influence of the office buyer and the order taking sales rep.