FAME index

FAME Index

Do more with Dell

Spend less time on paperwork
and more time with…

24 Oct’11

Last June, Dell launched a new $80 million ad campaign designed to broaden its image from PC maker to full-service IT solutions provider. The timing was perfect given HP’s self-inflicted implosion…

Read more: FAME Index - Do more with Dell

FAME Index

Ready for
real business

TV/Magazine ad review

22 Oct’11

The current series of Xerox TV/magazine and press ads are exemplary in promoting the productivity services message to decision makers in business…

Read more: FAME Index - Xerox Ready for real business

FAME Index

Best brand

designs 2010

Review of US and UK resellers’
images, logos and straplines

28 Dec 10 (Completed)

At last progressive dealers are getting the importance of brand image. More and more are moving away from a ‘cut-and-paste’ look, overloaded with cheap ‘kitchen-sink’ impressions of paperclips and stationery. Here’s the FAME Index team’s review and ratings of the Top 12 US and Top 12 UK reseller brand images:

Read more: Best brand designs 2010