Proficiency Post - breaking news and opinion in the office productivity market by Peter Frost

IT losing itself over

managing mobile

Decentralised trend towards
personal accountability inexorable

15 Mar’12

In a new study a welcome and highly anticipated trend towards personal responsibility is causing mayhem in one of the last bastions of corporate control freakism…the IT department

Read more: IT losing itself over managing mobile

Lucy  l o v e s
m-commerce

Latest research shows iPads
& iPhones trending upwards

15 Mar’12

An overwhelming majority of those users shop on their tablets and smartphones, comparison-shopping engine PriceGrabber found…

Read more: Love loves m-commerce

fMC conference report

Good content

to raise fan reach

Facebook launches more

effective marketing tool

14 Mar’12

Facebook has a grand scheme to make advertising on its pages less risky and less guess-work than buying ads anywhere else on the web...

Read more: Facebook: Good content to raise fan reach

Amazon advances
in cloud services

Making moves to preempt competition

14 Mar’12

Amazon.com the world’s #1 etailer wants to become #1 in remotely hosted web services too…

Read more: Amazon advances in cloud services

ODgate Scandal:
Breaking News!

D e p o t  does
Dallas for $1.8m

Assisting Texas neighbours
with similar fraud investigations

13 Mar’12

Dallas County has today released emails revealing that it assisting the City of Houston and Maricopa County in ongoing fraud audits-investigations of Office Depot.

Read more: ODgate Scandal: Depot does Dallas for $1.8m

User insight: the
key to success

Marketing matters more than the
moving mundane merchandise

12 Mar’12

Most merchandising departments of wholesalers/bigbox players are wedged in by eager OP vendors keen to get products listed in the next catalog. Its time to take a new marketing approach, driven by the productivity needs of users…

Read more: User insight:the key to success

Dealer Alert!

Who are your
real customers?

Most ‘personal service’ dealers

unknown to most valuable users

11 Mar’12

We have now had time to reflect on our month’s tour of US dealerships. The sad fact is that the most valuable users choosers don’t know their local OP reseller and vice versa…

Read more: Who are your real customers?

Antalis paper
demand slows

Acquisition drive towards packaging

10 Mar’12

Sequana, Europe’s leading paper and packaging reported 2011 results for paper maker Arjowiggins and distributor Antalis yesterday

Read more: Sequana - Antalis Financial Review 2011

SoLoMo: the
future of mobile

Location driven marketing
a boost for independents

10 Mar’12

Every industry will increasingly be affected by mobile devices and location-sensing technology especially independent OPS resellers…

Read more: SoLoMo: the future of mobile

FOCUS: Fortune 500 fame or…

Super Midmarket
Business masters?

Low-cost, low-carbon locals to
provide personalized productivity

10 Mar’12 (Complete)

The market focus on national contracts has become fashionable in recent years, but don’t forget your #1 priority: The low hanging fruit i.e. your existing customers where you still get less than half of the potential available spend…

Read more: Focus: Super Midmarket Business masters