OPI in denial
over Depot?
Out of touch and all too late

9 Feb 10
We conducted our usual review of OPI magazine in February and welcomed the profiles on independent dealers like Brad Mills in Vancouver, the Spanish wholesaler Comercial and taking up the challenge of FM supplies and services.

When it comes to the Office Depot ‘fiasco’ as they call it they cannot hide their underlying allegiances….starting with the editor’s rambling introduction

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Proficiency Profile

Shoplet triple
top performer

Best webstore…best productiviity

…best reseller, surges into 3^rd spot

9 Feb 10

We visited Tony Ellison, CEO of Shoplet the rapidly growing web reseller in his downtown NY offices in October 2009. Ellison has been remarkably secretive about revealing his numbers in spite of our prolonged persistence.

“Have you made it yet?” were my first words. A smile lit up and his coyness evaporated. Since then his growth and productivity have accelerated and the already impressive Shoplet webstore has undergone another user friendly makeover.

We visited again yesterday to make a triple best performance award presentation. We  now give the lowdown on what makes Shoplet a shining example for dealers to follow. Oh yes you can.

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Legend to

leave Lyreco

CEO Eric Bigeard to step

down later this year… a tribute

8 Feb 10

One of the finest leaders the OP industry has seen will be stepping down at the end of 2010 after 30 years of building the largest independent dealerr on the planet. We pay our tribute including an interview with the great man himself. Tomorrow….

Market Winning
Vaco impress

Stationery maker gains

with massmarketers

8 Feb 10

MeadWestVaco, the leading packaging and brand stationery manufacturer today reported very strong g Q4’09 financial results.

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Xerox services
gearing up

50 year anniversary of
original 914 office copier

6 Feb 10

Xerox Corporation recently announced improving Q4’09 and full year 2009  sales and profitability results

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Keurig brews
up for business

US#1 coffeemaker creates

personalised user experience

5 Feb 10

The ability of Keurig to grow and innovate quickly in the beverage market is astounding. Keurig part of Green Mountain Coffee Roasters  and a leader in gourmet coffee brewing both at home and at the office, is enhancing its business product line with the introduction of the Commercial Series B150 and B155 brewers.  

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Lucy loves email…does she
know you?

Latest research states 66% businesswomen welcome email from known reseller brands

5 Feb 10 (Updated 1600 UK time; 1100 ET)

Sending an email with the right content to the right peson at the right time and using the right frequency might sound like a giant balancing act, but those resellers/brands prepared to invest the time and resources into getting it right, stand to reap huge rewards.

Lucy, the typical businesswoman (user chooser) is becoming increasingly receptive to emarketing. Why are local  resellers failing to grasp the basics of successful emarketing campaigns?

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The cool café workplace experience.
The ultimate in office productivity
Green Mountain Coffee’s hot brew
The single-serve beverage
company phenomenon

5 Feb 10
Green Mountain Coffee Roasters (GMCR), recently announced results for Q1’10 ended 26 Dec 09 reporting phenomenal  top and bottom line growth.

Listen to the language: brewed over iced teas, iced coffees, aromas and freshness, creating delicious, gourmet café experience in US workplaces, All iinspiring greater productivity.

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ODgate Scandal – Latest News

Depot dirties

Clearwater

City wants massive
overcharges refunded
4 Feb10 (Updated 1800 UK time; 1300 ET)

Another day, another dollar or in Office Depot’s case…another fraud. We  learned  today  that the a City of Clearwater(FL) audit shows Office Depot overcharged taxpayers for supplies and also violated a contract with the city.

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BREAKTHROUGH’10
Your new decade agenda:
Provide personalised
productivity services!

Wednesday 21 April 2010 at Kempton Park
Conference Centre, Sunbury on Thames, UK

21 Jan ‘10

What a terrific line up we’ve assembled for the 5^th Annual BREAKTHROUGH Marketing Conference to be held on Wednesday 21 April 2010. After 3 years in the Midlands we’ve moved the venue closer to London and Heathrow Airport. We’ve chosen the new, prestigious and highly accessible Kempton Park Conference Centre in Sunbury on Thames. (Junction 1 on the M3 out of London).

Last year’s conference was acknowledged as our best yet with a global brand leader cast of office reseller champions including Staples, Lyreco and WBMason. This year promises to match the content and take-away value. Click more free  

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